Sunday, 2 February 2014

Times Group the trend seekers

India's famous media publishing group the Times group is a copy masters like the Chinese. The Chinese have created the copy of every famous US sites from Google to Video streaming sites Youtube.com. Baidu has became the Chinese version of Google and Youku. Chinese have their own version of Twitter too i.e. Sina Weibo. Like that the famous Times group has created a numerous business that are the copy of famous sites and they utilise their media muscle by launching ads campaign on both online and offline media properties to make it popular. They actually go by trends.

When worldwide music streaming sites are gaining ground Times media came out with Gaana.com. Which soon become hit thanks to the media muscle. The site also boasts with features which are better than the competitors like saavn.com. Gaana.com has international hits beside the Bollywood ones. 

The property sites in India is booming up thanks to the rapid urbanisation. There are lots of online property sites from tiger property, housing.co.in to IndiaProperty. Times Group found the trend and they came up with Magicbricks.com. Today they claim to be the no.1 property sites in India. 

Then comes the shopping part, today online retail is a hot segment and concept too. Times group found the trend and they came out with their own version Indiatimes Shopping

Like this they had applied the same concept and launched Direcpay the payment gateway in the Times network, BoxTV the online movie streaming site.  

1 comment: